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Exam Code: 000-M246
Exam Name: IBM (IBM Smarter Commerce Sales Mastery Test v1)
Free One year updates to match real exam scenarios, 100% pass and refund Warranty.
Total Q&A: 50 Questions and Answers
Last Update: 2013-10-01

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NO.1 Segmentation, offer management, interaction history, real-time behavioral targeting, and contact
optimization are examples of capabilities delivered as part of what.?
A. Data mining.
B. Social platform.
C. Central decisioning.
D. Customer clustering.
Answer: C

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NO.2 Smarter Commerce capabilities are packaged and delivered as what?
A. A single, high-value, shrink-wrapped, solution for commerce.
B. Middleware components requiring additional business function software.
C. Software, hardware, and services to deliver specific business processcapabilities which support each
phase of the commerce cycle.
D. A simple monolithic application for each phase of the commerce cycle.
Answer: A

IBM   000-M246 study guide   000-M246

NO.3 You can create a powerful self-service experience for the customer using?
A. The IBM Customer Experience Suite
B. The IBM Commerce Framework
C. The IBM Enterprise Service Process Manager
D. The IBM Customer Service System
Answer: A

IBM practice test   000-M246   000-M246

NO.4 Smarter Commerce is focused on which of the following 3 dimensions with respect to the customer?
A. Customer potential, customer transaction capture, customer fulfillment.
B. Customer insight, customer value strategy, customer & partner engagement.
C. Customer demographics, customer geography, customer affluence.
D. Customer returns, customer purchases, customer order changes.
Answer: B

IBM practice test   000-M246   000-M246

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